For all its promise and upside, generative AI is flooding the internet with subpar content that can be wrong, misleading, incomplete or flawed in other ways. Yet this content poses a competitive (existential?) threat to the messages and content that your organization is publishing and distributing.

In this session you’ll learn the secrets of creating, maintaining and distributing credible customer and stakeholder content in an AI-powered world.

Actionable tactics you can apply after this session: :

• Produce more differentiated content that stands out and connects on increasingly cluttered digital platforms.

• Give your content greater search authority by harnessing expertise within and beyond your organization.

• Build an effective plan to care for and feed your content to give it long-tail impact.