What are the B2B websites that are producing the greatest SEO gains doing differently than poorly-performing sites? How frequently are they blogging? How important are white papers or ebooks to their success? Do custom graphics impact SEO performance, or can you get away with generic stock imagery?

Join this session as we reverse engineer B2B SEO success from a study of more than 250 B2B websites. Understand what is moving the SEO needle today, and what is not.

Actionable tactics you can apply after this session:

- Develop an SEO plan that’s aligned with the most effective SEO activities

- Identify the content types on which you should double-down

- Reallocate budgets in line with what moves the needle the most