In an age where content is king and there is more noise in your newsfeeds, podcast library, and inbox than ever before, the pressure to create consistently good content is REAL. Not only that but company marketing teams are expected to operate more like 24-hour newsrooms to maintain relevancy online.

In this session, you will learn strategies and frameworks you can use to get the most ROI on the content you create. If you've been trying to master the "quality over quantity" strategy but are still left overwhelmed or lost on what content you should prioritize and how to fill up your content calendar without working 80 hours a week...this session is for you.

Expect real-world examples to inspire you and tips you can begin to implement right away.

Actionable tactics you can apply after this session:

• Establish a customer-first content wheel

• Leverage the three "C's" of content creation

• Choose the right tools to plan and automate