The CMO and CTO roles are merging. Increasingly, marketers spend more time on their technical stack than their message.

Moreover, digital transformation projects are risky — nearly 4 out of 5 transformations launch underpowered, over-budget, or beyond their deadline.

We can do better!

This session covers how even the most ambitious digital projects can be set up for success.

Actionable tactics you can apply after this session:

- Right-size user research and CX strategy.

- Get stakeholder feedback without derailing your timeline.

- Resource teams and contain scope.