The days of mechanical advantage on social are over. The time of day you post, hashtags you use or trending TikTok audio are the least important things.

What really matters in 2024 is storytelling and how your content provides value to your community. This session will share best practices for focusing in your customer base and creating content that forms meaningful engagement and conversations.

Actionable tactics you can apply after this session:

• Reassess social media strategy and get out of the dreaded cycle of serving the algorithm
• Create impactful content that goes beyond views and truly increases brand loyalty
• Use storytelling techniques to capture and hold attention on various social platforms