This session zeroes in on mastering user intent to craft content that not only engages but also converts. By analyzing real-world examples of sites impacted from Google's Helpful Content Update and the March 2024 update, we will unveil targeted strategies for discerning user intent and customizing content to fulfill this intent.

Attendees will leave equipped with actionable insights, practical templates, and enhanced confidence to both rejuvenate existing content and devise new, intent-focused content strategies that align with both user expectations and search engine algorithms.

Get empowered with the knowledge and tools necessary to innovate your content approaches, ensuring relevant topics for your target audience and optimization strategies that meet search engines requirements. This session is designed to inspire a shift towards more effective, intent-driven content creation, anticipating and shaping the future of content strategy.

Actionable tactics you can apply after this session:

• Identify User Intent: Apply techniques for analyzing user queries and behaviors to accurately determine content direction.
• Develop Content Revitalization Strategies: Implement practical steps and templates for refreshing existing content to align with current user expectations and search engine guidelines.
• Create Intent-Driven Content: Execute strategies for creating new content and coming up with topic ideas that satisfies user searches and enhances engagement.
• Determine Intent Shifts: Learn how to identify a shift in intent and update your content accordingly.