Trying to go after everyone means you’re ultimately going after no one. Close more business by honing in on the specific audiences who have the highest probability of buying. This session will teach you how to systematically refine your target audiences, as well as uncover key messaging that will deeply resonate with each, so your brand truly becomes the path of least resistance to revenue.

After this session, you’ll be able to:

- Niche in your target audiences to those who most critically need what you offer and will most deeply resonate with your brand

- Define what “ideal” looks like for your target audiences with sets of buyer criteria that include demographics and psychographics

- Utilize root-cause-analysis to uncover the core brand message that speaks to the bottom-line heart pain you solve for each audience