Stories don’t compel people to buy. Conversations do. Skip the complex and ineffective narratives, and develop the three critical messaging components of a brand that wins more work. This session will teach you how to build a simple yet provocative go-to-market message (brand pitch) that creates compelling common ground with your target audiences, so they ultimately buy from you versus the competition.

After this session, you’ll be able to:

- Debunk outdated branding myths and learn legitimate best practices of a brand that is the path of least resistance to revenue.

- Uncover how to write the three key messaging components that provoke the prospect to want to have a conversation with you

- Clarify how to deploy your brand to get more prospects to the table, more users who click, and more customers who buy