Balancing Act: Creating Social Media Excellence Through Process-Driven Creativity
Date & Time
Thursday, August 1, 2024, 11:15 AM - 12:00 PM
Aiman Ahmed Sarah Gardner

Aiman Ahmed and Sarah Gardner are the Directors of social for National Geographic. They lead the Title Marketing and Brand social teams. Their combined expertise in social, marketing strategy, project management, creative development, and editorial publishing informs how they scale their accounts and grow their teams.

With a process-first approach to social, they are keen believers in focusing on the boring to create the exciting. They leverage discipline and structure to empower creativity. This session will teach you how to build a scalable social infrastructure that future-proofs your team, enabling resilience and nimble decision-making in an ever-evolving social landscape.

Actionable tactics you can apply after this session:

  • Determine what project management tools to use and how to optimize them for social creatives
  • Strategically templatize communication and documentation
  • Build teams with high integrity and discipline
  • Enable authentic storytelling by defining clear guidelines and values
Location Name
Terrace Room
Session Type
Breakout Session
Session Topic
Social Media