Trying to understand why your brand should embrace the momentum in women’s sports? Are you leading a brand that values inclusion, but is missing a strategy on the next era of the women’s game? What are key data points to consider in your strategy to connect with key segments of the fanbase?

In this session you’ll be able to leverage recent research and best practices to reach this engaged and wide audience. You’ll leave with a toolkit of actionable insights to inform your unique marketing strategy to drive engagement, brand loyalty, and growth in the exciting world of women's sports.

Actionable tactics you can apply after this session:

• Showcase value of this opportunity to senior leadership: Understand what the data says about the unique tipping point taking place across women’s sports and the long term potential for brand partnerships.
• Effectively approach new personas and environments: Explore data-driven audience segments and the impactful storytelling that resonates across an intersectional fanbase.
• Rethink your potential partnerships: Dive deeper into this changing landscape for partnerships with athletes, influencers, and brands and evaluate what works best for you.