Name
Generate Performance Marketing Wins and Long-term Brand Affinity in Today’s Modern Consumer Culture
Date & Time
Wednesday, July 31, 2024, 4:15 PM - 5:00 PM
Devon Smith
Description

A culture of socioeconomic uncertainty has created an environment where brands must navigate how to behave with consideration for short-term performance, in support of long-term viability. 

In this session, marketing and advertising leaders will learn best practices for creating quantifiable relationships with increasingly diverse audiences and consumer communities, with both short and long-term success in mind.

Actionable tactics you can apply after this session:

  • Develop quality connections with target audiences that resonate on a large scale
  • Identify valuable audience engagement metrics to inform end-to-end marketing strategy
  • Execute scalable 360-degree marketing curation with consideration for short, mid, and long-term success
Location Name
Plaza Ballroom C
Session Type
Breakout Session