Rob Sender is an Ad Age 40 Under 40 honoree and Senior Director of Brand and Marketing for the Dallas Cowboys, where he leads brand strategy, integrated marketing, and fan growth initiatives across one of the world’s most recognized sports organizations.

With more than 15 years of experience spanning agencies, Fortune 500 companies, and professional sports, Rob has built his career at the intersection of culture, creativity, and commerce. His work focuses on developing modern brand platforms, creating culturally relevant storytelling, and translating audience growth into long-term business value.

Rob is a graduate of Trinity University and Baylor University and lives in Dallas with his wife, two young children, and an endlessly energetic Springer Spaniel.