Full Name
Jennifer Schuder
Job Title
SVP of Marketing
Company
State Fair of Texas
Speaker Bio
As senior vice president of customer engagement for the Fair, Jennifer leads the marketing and sales programs for the organization including brand management, creative development, media/promotions, and ticketing operations. She oversees the Fair’s business-to-business partnerships with the commercial activation, Texas Auto Show, and sponsorship teams. Additionally, Jennifer leads engagement initiatives for the Creative Arts program to expand participation in the Fair’s Arts & Crafts and Cooking competitions.
Prior to joining the State Fair of Texas in 2013, Jennifer was the chief marketing officer and director of community outreach for the Dallas Opera for nearly nine years. Jennifer also served as an adjunct professor at Southern Methodist University, teaching marketing classes in the Meadows School of the Arts from 2013 to 2018. She is a graduate of Texas Tech University with a MS in Communications, emphasis in Public Relations, and a BS in Management Information Systems. Jennifer grew up in Allen and currently lives in Oak Cliff with her husband, Kurt, when not spending time at Cedar Creek Lake.
Prior to joining the State Fair of Texas in 2013, Jennifer was the chief marketing officer and director of community outreach for the Dallas Opera for nearly nine years. Jennifer also served as an adjunct professor at Southern Methodist University, teaching marketing classes in the Meadows School of the Arts from 2013 to 2018. She is a graduate of Texas Tech University with a MS in Communications, emphasis in Public Relations, and a BS in Management Information Systems. Jennifer grew up in Allen and currently lives in Oak Cliff with her husband, Kurt, when not spending time at Cedar Creek Lake.
