Full Name
Melissa Kovach
Job Title
Director of Paid Media
Company
Jackson Spalding
Speaker Bio
Melissa’s decade of agency and corporate advertising experience has allowed her to support brands in a variety of verticals including B2B, retail, tourism, and QSR. An advocate of multi-channel strategies, Melissa works to connect the dots on performance to help brands understand how advertising impacts their overall business.
At Jackson Spalding, Melissa leads paid media strategy for Orkin Commercial, Agnes Scott College, SCANA Energy and several B2B and B2C brands.
At Jackson Spalding, Melissa leads paid media strategy for Orkin Commercial, Agnes Scott College, SCANA Energy and several B2B and B2C brands.
Speaking At
