Fishwife has transformed social media from a marketing channel into a brand-building ecosystem—using storytelling, creator partnerships, and community engagement to cultivate cultural relevance and lasting consumer affinity. In this session, Lauren Murphy will share how Fishwife uses voice, creativity, and connection to turn content into conversation and transform customers into passionate brand advocates.

You'll leave this conversation with fresh ideas for building a brand that stands out in today's evolving social landscape—from defining a distinctive brand voice and creating more meaningful creator partnerships to turning social engagement into lasting brand loyalty.