Traditional attribution was built for ads. Click, source, convert, done. Content does not move a buyer in one click, so that model breaks the moment you point it at content. You end up grading a system one piece at a time, and the system always looks like it is losing.

There is a better way, and it starts with measuring the whole engine.

What if one scoreboard could tell you if your content is working? A. Lee Judge will hand you five KPIs that show whether the engine is actually running. Create a dashboard that sales and leadership will read on their own, without you asking. You will also hear how one insurance brand proved its content ROI with a number nobody was tracking.

Who is ready to drop the scorecards you can never bank on?

After this session, you’ll be able to:

• Implement new KPIs and show marketing's value as part of the revenue engine
• Understand why ad-style attribution falls apart when you use it to measure content—and how to build a more effective measurement strategy.
• Gain best practices from a B2B insurance case study identifying the metric that truly moved the needle.