Most marketing leaders optimize ad creative endlessly, then send every click to the same generic destination, and that's where conversion quietly dies.

In this session, you'll see the full architecture of a live custom product page program at MyFitnessPal, including the three-part intent map that turns competitor searches, feature searches, and generic keywords into tailored destinations, and the governance rules that keep the testing honest. You'll leave with a four-step audit you can run Monday to find the biggest gaps between what your ads promise and where your traffic lands, whether you market an app, a website, an ecommerce store, etc.

After this session, you’ll be able to;

• Run a four-step intent-to-experience audit on your own funnel to identify where high-intent traffic is landing on generic destinations and close the highest-volume gap first.
•  Map your traffic into three intent types (competitor switchers, feature seekers, and keyword mindset clusters) and build a tailored destination for each, so the message match you paid for in the ad survives the click.
•  Apply pre-committed testing rules—including minimum runtimes and staleness reviews—so winners scale on evidence and losing tests get retired instead of relitigated.
• Measure destination tests on install quality and retention alongside conversion rate, so you scale pages that attract better customers, not just more of them