Should you raise the price? Launch the product? Change the message? Rebrand? Stay the course? 

Using original survey data and real-world examples, this session will teach you how to pressure-test your biggest bets, and leverage ongoing brand tracking to spot risks, prove impact, and find opportunities before your competition does.

After this session, you’ll be able to: 
- Know which marketing decisions require research... before you spend.
- Choose the right method for each business question.
- Pressure-test pricing, launches, messaging, and rebrands.
- Build a brand tracker that reveals when (and how!) to act.
- Turn customers insights into confident decisions you can rally your stakeholders around.