You cannot escape AI right now, whether you're a fan or not. 

ChatGPT, Gemini, Copilot, they're all here to stay, and AI Search has officially become part of your marketing strategy. Here's the riddle: not one of these AI tools gives robust reporting, and 3rd party tracking tools can be costly. So how do you measure something that won't measure itself? That's where this session, Solving the AI Reporting Riddle, comes in.

This is your guide to building AI Search reporting from the ground up in a way that delivers results and does not break the budget.

After this Masterclass, you’ll be able to:

• Find the AI traffic hiding in your own data: Learn how to surface AI Search traffic in Google Analytics 4, then use that data to see which of your content is actually getting indexed and cited by AI tools, and which content gaps are costing you visibility.
• Report on the metrics that matter now: See new ways to leverage Google Search Console and Bing Webmaster Tools to benchmark and track AI Search, learn why "consideration metrics" belong in your reporting, and find out how "fan-out queries" should shape both your reports and your content strategy.
• Cut through the third-party tool noise: Gain an honest understanding of what each AI Search tracking tool actually measures, so you can decide which ones are worth your time and which ones you can skip.