Everyone is talking about “optimizing for AI search.” Few are willing to admit the real issue.

ChatGPT, Gemini, and Perplexity don’t reward brand loyalty; they reward clarity, structure, and trust signals that most companies don’t even realize they’re missing.
 
This session cuts through the hype and shows you what’s actually driving visibility in the algorithm era. You’ll learn why traditional SEO thinking breaks down inside LLMs, how intent now dictates discovery, and the specific proof signals that determine whether your brand gets recommended or ignored.
 
After this session, you’ll be able to:
 
- Understand how AI systems interpret your brand, your content, and your entity graph.
- Know the proof signals that actually earn visibility across LLMs.
- Build narratives that algorithms trust and humans share.
- Apply a practical framework to measure and scale your visibility across channels. 

If you want to understand how AI determines visibility at a broader, strategic level, this is the place to start.