Discover how leading brands are scaling authentic creator marketing through systems, not stunts. This session breaks down the playbook for building a performance-driven, micro-led creator program through the story of a fictional outdoor brand, Knox Coast. Learn how to identify creators who truly resonate, set up infrastructure for attribution and community collaboration, and build partnerships that deliver measurable ROI. Walk away knowing how to transform creator marketing from one-off collaborations into an always-on growth engine.

After this session, you’ll be able to: 

• Build scalable, micro-led creator programs that drive performance.
• Make creator content measurable and reusable across paid and organic channels.
• Define your Ideal Influencer Profile (IIP) to attract the right partners.
• Earn internal buy-in and show ROI within 3–6 months.