Most marketing leaders don’t have an innovation problem - they have a prototyping problem. In this session, you’ll learn how to turn rough ideas into working prototypes fast. You’ll walk away knowing how to test, validate, and refine campaigns or content concepts in real time using accessible no-code and AI tools.

After this session, you'll be able to:  

• Learn a simple prompting structure that turns vague creative briefs into AI-generated prototypes you can iterate on instantly.
• Discover how to translate brand vibes into tangible prototypes (mockups, campaign ideas, microsites, or workflows) without needing engineering resources.
• Apply a 3-step prototyping workflow to validate marketing ideas faster and reduce wasted time, effort, and budget.
• Understand how to run better tests that serve as quick feedback loops that reveal what resonates with audiences before full rollout.