If your team is stuck in execution mode—constantly reacting, checking boxes, and churning out deliverables—it’s time to rethink how strategy shows up in your day-to-day marketing.
 
This session will show you how to empower your team to think more strategically, take greater ownership, and focus on what truly moves the needle. You’ll walk away with practical shifts in planning, collaboration, and measurement that unlock better decisions, more impactful work, and a stronger connection to business outcomes.
 
After this session you’ll be able to:
- Break down structural and cultural barriers that lead to siloed and channel-centric planning. 
- Equip your team with a clear, actionable framework to align around business goals and connect their daily work to strategic priorities.
- Shift from volume-based metrics to outcome-focused KPIs to help your team measure and improve their real impact.