Data is only as powerful as the story you tell with it. 

In this session, Michael Kaye—who has led brand communications for ARCHER, The League, Match, and OkCupid—will show how marketing leaders can transform raw insights into compelling narratives that break through noise, resonate emotionally, and drive real business results. Attendees will learn proven approaches to uncovering storylines in their own data, making it both meaningful and memorable.

After this session, you’ll be able to: 

• Mine your brand’s data for unique, ownable insights that set you apart from competitors.               
• Apply frameworks for translating analytics into emotionally resonant stories that earn attention and engagement.
• Implement best practices from leading dating apps to ensure your data storytelling drives relevance, press coverage, and measurable business impact.