Your marketing team is drowning in tools, your sales team refuses to use the CRM properly, and somehow your customer data lives in seventeen different places, including the sticky notes on your computer monitor. Sound familiar? You're not alone – and you're definitely not ready for that shiny new AI tool you've been eyeing.

Before you add another platform to your already chaotic tech stack, it's time for some brutal honesty about your operational foundation. Most businesses think they're ready for advanced martech when they're actually running on digital duct tape and hope. The result? Expensive tools that deliver disappointing ROI and frustrated teams working harder, not smarter.

During this session, we'll transform your Frankenstein monster of disconnected systems into a sleek, integrated operation that actually drives results. You'll walk away with a practical readiness assessment framework that reveals whether your business is truly prepared for martech investments – or if you need to fix your foundation first.

After this session, you'll be able to:
- Diagnose the three critical operational gaps that kill martech ROI before you waste another dollar.
- Use a proven readiness assessment to honestly evaluate your data integrity, process documentation, and cross-team integration status.
- Build the operational foundation that turns expensive martech investments into revenue-driving machines instead of glorified paperweights.