Landing pages will make or break your ad campaigns. Messaging is the most important aspect of a landing page, whether ecommerce product descriptions or lead generating copy. It is also the most difficult aspect to test. Until now.

Join Brian Massey, founder of Conversion Sciences, who will share a methodology for the creation of testable messaging using psychology and AI-driven GPTs.

After this session, you'll be able to:
- Understand why personas and ideal customer profiles fail to influence messaging.
- Implement a model for how to think about your visitors on their journey.
- Use simple prompts to get generative AI to generate well-targeted rewrites.
- Layout a landing page for different visitors.