Name
Brands vs. Bots: Winning the Battle Against Social Media Disinformation
Date & Time
Wednesday, December 3, 2025, 3:15 PM - 4:00 PM
Speakers
Description
Bad actors use social platforms to create public distrust and divisiveness—and brands of all sizes are in the crosshairs. Sophisticated bot networks can weaponize disinformation, turning trusted names into political footballs. Learn how to counter the disinformation and protect your brand’s value.
After this session, you’ll be able to:
- Spot the signs: See how to detect bot-driven influence and understand the scale.
- Act—or ignore: Understand when to fight back and when silence is the smarter move.
- Unmask automation: Understand how “black hat” teams use AI and automation to get into feeds.
Location Name
Grand Ballroom 1-3
Session Type
Brand Trust Track
Session Topic
Social Media