Marketing leaders are burning budget chasing influencers with massive followings — yet the real opportunity lies in cultivating authentic, strategic relationships that drive lasting impact.
 
This session will unpack how to move past traditional sponsored content and activate influencers in new, often unpaid ways to grow brand trust and visibility. Learn how to identify and amplify true brand fans, collaborate with influencers as newsmakers and turn creators into long-term partners and storytellers.
 
After this session, you’ll be able to:
- Uncover and activate your brand’s existing fans — turning everyday advocates into credible influencers that audiences already trust.
- Build exclusivity with influencers who act as social “newsbreakers” to increase relevance, engagement and earned media potential.
- Transform influencers into creative collaborators — empowering them to co-create campaign narratives for stronger resonance and reach.