In the era of the global content creator economy, United Airlines has found success with its employees—pilots, flight attendants, ramp agents, HR professionals—as trusted storytellers across social media channels. 
 
Learn more about how United considers employee social media advocacy and activations as part of their marketing ecosystem to improve brand perceptions and attract top talent — and how you can translate this strategy into results for your own brand.
 
After this session, you’ll be able to:
- Activate employees as trusted brand advocates.
- Communicate company messaging via employee-led content creation. 
- Reach new audiences and measure impact.