Name
Humor as a Strategy: Using Brand Voice to Drive Audience Engagement
Date & Time
Wednesday, December 4, 2024, 4:15 PM - 5:00 PM
Michael Albanese
Description

Dive into the art of humor as a tool for brand differentiation. This topic explores how a well-crafted, humorous voice can break through noise, highlight brand personality, and build a loyal audience.
 
After this session, you’ll be able to start:

-Creating Memorable Social Moments: Explore simple yet effective techniques for crafting content that resonates with your audience, leaving a lasting impression and sparking conversations that extend your brand's reach.
-Mastering Conversational Personality: Define your unique conversational persona to connect authentically with your audience, drive fast growth, and foster a loyal online community that eagerly awaits your content.
-Outsmarting the Competition: Identify gaps in your competitors' social media conversations and capitalize on missed opportunities, ensuring your brand stands out and stays ahead in the crowded digital landscape.
 
Who should attend? This session is for digital marketers and content creation managers looking to gain a funny edge on their competition on social media.
 

Location Name
Grand Ballroom 4-5
Session Type
Breakout Session
Session Topic
Humor / Brand Voice / Social Media
Skill Level
Fundamental