This year marks an inflection point in Marketing and a significant opportunity for growth.

Marketers’ work is being remade by two massive changes: AI and the departure of third-party cookies. While the core role remains the same — driving profitable growth and building brands — the path to success is changing.

This session will provide inspiration on how to reach fast-moving consumers with tailored creative at scale, be confident that spend is optimized, and maximize profitable growth for your business.

Actionable tactics you can apply after this session:

- Maintain the effectiveness of your digital marketing after the departure of third party cookies and device identifiers

- Create stronger customer connections to drive profitable growth

- Generate more effective marketing creative at scale