Name
Beyond the Conversion: Build Your Brand in B2B by Thinking Like B2C
Date & Time
Wednesday, December 4, 2024, 2:15 PM - 3:00 PM
Speakers
Description
In this session, we’ll explore why it’s imperative to not ignore brand-building tactics in the B2B space. You’ll learn how to approach stakeholders with the recommendation of expanding upper-funnel support, what KPIs can be considered for measuring impact, and how to leverage creative to position your brand effectively.
Actionable tactics you can apply after this session:
- Learn additional KPIs you can consider to reflect a full funnel approach
- Expand channel and tactic consideration to support long term branding
- Leverage creative and content best practices across the funnel
Location Name
Grand Ballroom 4-5
Session Type
Breakout Session
Session Topic
B2B
Skill Level
Climber, Maven