This session will take you through a three-step framework — Capture, Nurture, and Close — that empowers marketers to consistently attract new leads, engage existing ones, and build lasting relationships with their audience. This method uses education as the cornerstone, ensuring meaningful conversations that drive long-term success in the marketplace.

You’ll learn the following and improve your conversion rate.

Capture: Learn simple ways to grab attention in a noisy market. Focus on reaching the right audience and building a steady stream of leads for your business.
Nurture: Keep leads engaged with consistent follow-ups. Use clear messaging and automation to build trust and guide them closer to making a decision.
Close: Turn interested leads into happy clients. Simplify your sales process, handle objections with confidence, and deliver value that keeps clients coming back.

Actionable tactics you can apply after this session

• Learn the exact educational formula that can be used for client acquisition
• See the map of a customer journey in a nurture experience
•  Structure sales pipelines based on marketing education for an easy close