*Exclusive Access Note: This session is available only to Premium Pass and VIP Pass holders.

Even as digital media has made marketing easier than ever before, it’s harder than ever to stand out in our crowded, distracted world. To cut through the clutter, we need to learn the secrets of the oldest, most powerful communication tool—story. This session will help you apply the science behind why stories work to your branding and marketing.
 
After this masterclass, you'll be able to:
- Define the key elements of your brand story including your protagonist and antagonist
- Capture attention by creating empathetic stories highlighting your customer’s challenges and positioning your brand as their hero
- Craft captivating stories that drive profitable actions and long-term brand loyalty
 
Skill-level/audience-level: Intermediate (or if by job title, marketing leadership)