The Chief Marketing Officer (CMO) role has become increasingly complex and multifaceted.

As CMOs are tasked with demonstrating the tangible value of marketing, they must also prepare for and embrace technological advancements (such as AI!) that not only reshape buyer behavior but also provide an opportunity to accelerate marketing's output.

Prepare for an engaging (and maybe controversial) discussion that will equip you with the knowledge and tools to thrive as the CMO role becomes more challenging and demanding.

Actionable tactics you can apply after this session:

- Understand what today’s CMOs are accountable for and how to demonstrate impact

- Address the shifting purchase behaviors of buyers today

- Adapt to the AI landscape that has accelerated activities and impacted results, and structure your marketing teams appropriately based on these efficiency changes