Cracking the Code of YouTube: Search & Content Strategies for Business Success
Date & Time
Tuesday, December 12, 2023, 12:30 PM - 2:00 PM

Are you feeling lost in the vast world of YouTube, unsure of how to leverage this platform to boost your business? Join us for an eye-opening masterclass that will demystify YouTube and empower you with the knowledge to make the right strategic choices.

During this class, we'll delve into the "why" of YouTube marketing. You’ll understand the nuances between SEO (Search Engine Optimization) and Search/Brows, and their respective pros and cons. If you're eager to break free from uncertainty and elevate your YouTube game, this masterclass is tailor-made for you!

Whether you're a seasoned marketer seeking fresh perspectives or a YouTube newbie eager to make a splash, this masterclass will equip you with the tools to confidently conquer the world of YouTube marketing.

After this Masterclass, you will be able to:

  • Distinguish between SEO-focused content (targeting search engines) and Search/Browse content (capturing attention and interest)
  • Identify the ideal approach for your business or personal brand, maximizing YouTube's potential to meet your unique objectives.
  • Explore various content formats, such as Long-form, Short-form, Live, and Podcast-style videos, and determine the best strategy for your channel.
  • Uncover the purpose-driven approach to YouTube content, whether you aim to drive sales, build a vibrant community, raise awareness, or share valuable insights
Location Name
Room 1
Session Type
Session Topic