It’s well known that businesses who leverage AI can gain a competitive advantage and transform their digital advertising ROI, and this talk will showcase its value with data-driven decision making.

During this session, you'll learn how to apply data analytics insights to be informed as well as apply campaign management tactics to influence machine learning to improve your audience segmentation, ad creative, and campaign performance optimization efforts.

Actionable tactics you can apply after this session:

• Implement applicable data and insights gained from proven Meta/Google Ads campaign case studies and how their machine learning algorithm influenced the performance results. 
• Apply the right criteria to understand what data to analyze to be more informed and effectively address ad platforms influence on campaign performance with creative and target segmentation.
• Use server-side data to inform ad platforms in optimizing for better conversion outcomes