Let’s be honest: improvements in search rankings and organic traffic don’t always translate into sales. Yet, you spend the majority of your SEO resources on driving rankings and traffic. What if you built your SEO content with conversion in mind from the beginning? You’d generate more organic traffic that actually converts into revenue! Join 20-year search marketing veteran Dale Bertrand as he unveils his framework for developing SEO content with conversion in mind every step of the way ‒ from keyword strategy to content development and publication.

Actionable tactics you can apply after this session:

• Apply tactics and benchmarks for SEO content that converts in 2023
• Utilize page layouts and content formats that convert organic traffic
• Craft keyword strategy and calls-to-action for conversion