Name
From Tactical to Transformational: The Path to Strategic Marketing
Date & Time
Wednesday, December 4, 2024, 1:15 PM - 2:00 PM
Speakers
Description
A lack of strategy in marketing often leads to ineffective busywork with minimal results.
In this session, you'll learn to identify and eliminate fruitless tasks, adopting a strategic approach centered on customer experience. This is how you achieve meaningful results.
Actionable tactics you can apply after this session
- Identify and Eliminate Busywork: Get rid of low-impact marketing tasks that consume time and resources but yield little value.
- Develop a Strategic Mindset: Learn to "think strategy first" by prioritizing long-term goals and customer experience over short-term tactics.
- Create Actionable Strategies: Design and implement practical marketing strategies that drive significant and sustainable business growth.
Location Name
Grand Ballroom 6-8
Session Type
Breakout Session
Session Topic
Strategy
Skill Level
Climber