We all (rightly) optimize to audience characteristics, demographics, and behavioral signals. But there’s an often overlooked additional dimension that can be a powerful tool in a digital marketer’s arsenal: location.

WHERE people are in physical space can often be the best predictor of behavior and receptivity to advertising. The adage “birds of a feather flock together” enables the use of ZIP Code level data to cluster audiences and best prospects without relying on cookies.

During this session, you’ll learn ways you can apply location-based marketing tactics and drive business growth.

Actionable tactics you can apply after this session:

- Assess the best target audience for location-based optimization.

- Prioritize and optimized your marketing campaigns to location-based strategies

- Measure your results and deliver 20% or more returned on ad spend (ROAS)