Obele is an award-winning marketing innovator recognized by Adweek, Ad Age, Chief Marketer, PRWeek and AdExchanger. With 20 years experience, Obele is the first President of Tracer—a data intelligence platform for businesses and marketers. Tracer is backed by investors including Alex Rodriguez and Gary Vaynerchuk.

Prior to Tracer, Obele led Tinuiti’s 800+ commerce, media, analytics, lifecycle, influencer and creative specialists as Chief Solutions Officer. Under her leadership, Tinuiti became the first independent agency to win Microsoft Global Agency of the Year and the first with exclusive Reddit and TikTok partnerships.

Obele is an Executive member of the International Academy of Digital Arts and Sciences and sits on boards for Goodlife Clothing, Gifting Brands and Stop Soldier Suicide.