AI is transforming how brands engage with customers, but most digital journeys are still fragmented, inconsistent, and disconnected across channels.

In this fireside chat, leaders from Senior Lifestyle and IDX walk through the customer journey as it actually happens today, from anonymous discovery to long-term loyalty. Together, they explore where AI is accelerating performance, where it is creating new challenges, and how brands can design connected experiences that feel both intelligent and human.

Attendees will gain a practical perspective on how to align media, creative, data, and CRM into a seamless journey that builds trust at every stage.