AI tools like ChatGPT, Gemini, Perplexity, and Copilot are rapidly changing how people discover brands, but most companies don't even realize they're invisible in these results. There's a narrow window to get ahead of your competitors in AI search, and most brands are missing it. In this session, you'll learn how AI systems decide which brands to recommend and what you can do to make sure your company shows up in those answers.

Walk away knowing exactly how to increase your visibility in AI-generated results and measure the impact on your business. 

After this session, you’ll be able to: 

• Know which AI platforms to prioritize for your brand (and why the answer isn't the same for everyone)
• Build a content strategy tailored to how AI models retrieve and cite information
• Understand why third-party mentions are the missing ingredient most brands overlook
• Track visibility and measure the real business impact of AI search"