Demand generation isn’t just about filling the top of the funnel—it’s about turning the right contacts into revenue.

In this session, Stephanie Ristow introduces The Conversion Blueprint. This is a practical framework for identifying your key pipeline segments, measuring buying signals, and converting engagement into sales-ready pipeline. You’ll learn how to diagnose where contacts stall or leak, define meaningful conversion milestones, and build a demand generation plan in a way sales teams can trust and act on.

After this session, you’ll be able to:

• Apply a clear blueprint for identifying and prioritizing contacts most likely to convert.
• Use defined conversion signals and milestones that indicate true sales readiness.
• Implement measurement strategies that connect engagement data to pipeline and revenue outcomes.