We’ve entered the post-prompt era—where AI doesn’t just generate content, it generates behavior. Where every screen, speaker, and sensor can respond to us. And where creativity isn’t just automated, it’s augmented in deeply human ways.

In this visionary and practical talk, David Shing (“Shingy”) explores how AI is remaking marketing—not as a gimmick or shortcut, but as a co-pilot for meaning. We’ll explore how brands can use technology not to chase attention, but to earn belonging in an age of hyper-personalization and algorithmic influence.

Today's consumers are creators. Brand loyalty is liquid. And relevance moves at the speed of a swipe. How do marketers adapt? How do we make work that moves people—emotionally, culturally, financially—when the tools are changing faster than our strategies?

This talk will unpack:

- Signals from today’s AI landscape: the rise of prompt culture, synthetic creativity, and intelligence that can feel.
- How behavior is shifting: hybrid workweeks, dopamine-driven design, ambient interfaces, and the hunger for realness.
- What the next 2–5 years could look like: emotion-led design, AI-enhanced storytelling, brand safety in real-time, and trust as a currency.

With storytelling, examples, and frameworks, this talk delivers not just predictions—but provocations.