In this session, Spotify reveals new research from 5,000 consumers, 105 advertisers, and 30 experts on the shift reshaping media: audio as the connective thread in modern media and what its intersection with AI means for fans and brands. With voice-first technology, audio becomes our primary interface, and marketers need to be ready for a sound-on future. Learn why audio is essential for sustainable brand impact, how Spotify is building for this future—and how your marketing strategy can pass the mute-proof test.

After this Keynote, you'll be able to:
- Speak articulately and expertly to your internal leaders about the future direction of media and marketing
- Audit your media plans to determine if your brand is being heard 
- Build a sound-on strategy for your brand that captures attention and delivers sustainable brand impact