Creative teams are stuck in a rigid cycle, passively working on uninformed briefs and hesitant to embrace AI - limiting both their speed and impact. But the key to producing better creative, faster, lies in breaking those conventions.
 
In this session, we’ll explore how to empower creative teams to think beyond the brief, leverage AI as a creative accelerator, and make data-driven decisions that scale results—without losing the artistry that makes great ads work.
 
After this session, you’ll be able to:

- Develop data-first creative teams: Learn how to train creative strategists, designers and copywriters to analyze performance data and iterate based on insights.
- Integrate AI into the creative process: Discover the best ways to use AI for concept generation, ad testing, and performance analysis without sacrificing creativity.
- Bridge the gap between creative and performance marketing: Implement a structured workflow that ensures creative teams and marketers collaborate effectively to maximize campaign success.