This session will provide valuable expertise on how to target audiences with retail insights from Amazon, Walmart and Albertsons. There are over 8,000 segments that can be leveraged from retail audiences to programmatically target via video, display and CTV/OTT.
 
In this session, you will discover the 'hacks' to do this effectively and power transparent and measurable results for your business.
 
After this session, you’ll be able to:
- Understand why retail audience segments are incredibly valuable to deliver personalized messaging.
- Apply behavior-based targeting to drive increased awareness and conversions.
- Use proven decision-making criteria to identify partners who are able to execute high-precision campaigns.