There are infinite use cases for AI - some trivial, some powerful. Many are famous for boosting speed and efficiency, but for boosting quality? Insights? Not so much.
 
Join us for a run through of a comprehensive AI framework for quality B2B lead generation, based on hundreds of hours of research, experimentation and iteration.
 
Yes, we’ve entered a new era where AI has changed everything …or maybe not. Our audience hasn’t changed. Their needs haven’t changed. Their perception of quality hasn’t changed. In fact, the most important things haven’t changed at all.
 
This session will show you how AI can level-up your team and improve performance in every channel.
 
After this session, you’ll be able to:
- Apply AI methods for full-funnel lead generation (both the top to the bottom) & for full-life cycle content marketing (creation to promotion to measurement)
- Discover gaps in your content strategy using data you already have
- Build frameworks that make your team more efficient and effective at the same time