You'd think we'd have analytics and measurement all figured out by 2025, but it feels like the data is messier and more incomplete than ever. This session covers the biggest mistakes you are making with your measurement tools (including Google Analytics 4) with actionable insights for how to fix them immediately without purchasing expensive tools or hiring a data scientist.

After this session, you’ll be able to:

- Improve the accuracy of your data so you can improve your marketing efforts
- Deploy tips in the next two weeks to fix your data gaps in marketing and sales
- Apply proven methods to get more out of the data you have without collecting more
- Accept the limitations of measurement and attribution and learn how to move forward with the data you have